Case Studies & References
Let our happy customers tell you how our DEI services have been a catalyst for real sustainable DEI change.
DEI Case studies
Case study: Qvik gets strategic about DEI
Often companies start out with their DEI work with one off-trainings and ambitious goals, but lack the direction to make a real impact. A DEI roadmap defines goals and accountability, maps risks and the timeline for the various action points. Qvik embarked on a strategic DEI journey by defining their own roadmap with Inklusiiv.
With the defined goals and detailed action plan, Qvik is now set to embed DEI into the very core of the organizational culture and everyday practices.
Case study: Posti conducts a diversity and inclusion survey
Posti has a long history of advancing sustainability and social responsibility. To continue their DEI work, Posti conducted their first diversity and inclusion (D&I) survey with the aim of exploring the state of DEI in their organization.
The results from the survey and interviews were pivotal in helping Posti identify their priorities. With such revealing quantitative and qualitative data, Posti is now set on its path to creating sustainable change.
Case study: Promoting Gender Equality
The Finnish Ministry for Foreign Affairs (MFA) requested Inklusiiv’s support to enhance the United Nation Women’s 5-year Gender Equality campaign’s links to the tech industry and related networks.
Inklusiiv carried out research and benchmarking on gender equality in the technology industry both globally and in Finland. The research and its tangible examples aided FMA to plan impactful goals and actions. The final product of the collaboration was a Slush side event in 2020.
Case study: Capturing the DEI strategy into the Code of Conduct
Company X, a global manufacturing company listed in the Helsinki stock exchange, desired direction and support in perfecting the content, imagery and tone of their corporate content so that it would strongly convey their new DEI strategy to all the stakeholders.
Inklusiiv carried out a benchmark analysis on content, language and imagery, and provided concrete examples on best practices regarding the creation and sharing of a Code of Conduct. Changes were recommended on how to communicate and share the importance of DEI in relation to the company’s strategy. The training materials were reviewed and developed to truly highlight the company’s emphasis on DEI.
Case Study: The state of Equality in the Finnish Music Industry
With no industry-specific data, it is hard to know what is the realistic full picture and understand what actions to prioritize to better promote equality. Finnish music organizations wanted to change this so they could implement more effective policies and practices in the future.
To address this issue, Finnish music organizations partnered up with Inklusiiv. Inklusiiv conducted a DEI survey to better understand the extent and forms in which inappropriate and exclusionary practices were taking place in the industry.
The partnership yielded valuable insights into the industry. Inklusiiv also proposed the next steps to tackle these issues. The project also garnered positive media attention, and clear commitment from organizations and its main actors and welcomed an open discussion about these important topics.
Case Study: TEK advances inclusive culture of student unions
It is crucial for student unions to promote inclusion and equity, as well as teach and uphold inclusive values. TEK acknowledged the power and responsibility they had and set out to advance their student culture.
To address this issue, TEK partnered up with Inklusiiv. Inklusiiv proposed a holistic approach consisting of qualitative data collection on student experiences, leadership trainings, an open keynote for all students, and a booklet with inclusive practices.
The collaboration resulted in interactive discussions. Based on the data from the 10 interviews, new ways to improve TEK’s communication and practices were identified. Now TEK is set on its path to continue transferring DEI knowledge and best practices to future student leaders with the help of the inclusive practices booklet.
Case Study: TietoEVRY created more inclusive content for recruitment
ads – the amount of women applicants increased significantly
Recruitment plays a key role in the efforts to increase the share of women in the tech industry. One barrier in recruiting more women for tech positions is that only few women apply to these positions in the first place.
To address this issue, TietoEVRY analysed the job ads and the language used in them with the help of Inklusiiv and inclusivity expert Laura Smith. Based on this analysis, TietoEVRY changed the content in their job ads to make them more inclusive. With this simple action, the company was able to increase the percentage of women applicants from 14% to 32 %.
The experiment gained a lot of attention in Finnish media (Helsingin Sanomat, Kauppalehti, Tivi) and aroused much needed discussion on the role of language and inclusion in the recruitment process. It also showed that these kinds of tangible solutions and actions can help organisations meet their goals related to promoting diversity and inclusion.
Case Study: Candy brand Aakkoset added inclusivity into candy bags – advertisement likeability grew by 245 %
Cloetta Finland wanted to renew the classic Aakkoset candy bag in honor of the 50th anniversary. According to Cloetta, customers expect meaningful actions from brands, and the company hoped the update of the classics would reflect better the diverse Finnish society. Inklusiiv acted as an expert in inclusion, assisting in language and cultural strategy and implementing diversity to the campaign.
In addition to the official languages of Finland (Finnish and Swedish), Russian, Estonian, Arabic, English and Inari Sámi were added to the Aakkoset candy bags. The main idea was that the Aakkoset – and Cloetta – stand for inclusive values and a diverse Finland. The campaign results were impressive: the market share of Aakkoset grew by 15% and the number of those who liked the ads increased by 245%. Between May and June 2020, the campaign reach was as high as 8.2 million people. When paid advertising is included, the reach grows to 12 million people.
Case Study: The Polite Type: Helping to create more inclusive Internet
The Polite Type is a font that recognises and rewrites hate speech. By launching a self-moderating font, TietoEVRY wanted to create discussion about toxic online culture and cyberbullying, the social responsibility of tech companies in solving these issues and innovative ways companies could use tech to foster empathy online.
“Together with young students and diversity and inclusion experts like Inklusiiv, we identified offensive language related to online bullying and created a word library where each word was given a more inclusive alternative or blocked altogether. By working closely with Inklusiiv and victims of cyberbullying, we made sure the project would be relevant and rooted in topical issues in anti-bullying and anti-discrimination. This was essential, as the project’s launch relied heavily on earned media visibility.”
Hanne Haapoja, Head of Group Customer Insight, TietoEVRY
